Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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E-Commerce Development
BLVD&CO is one of three DTC labels in the Creative Beauty Brands house. Metamensaje built its Shopify storefront — a custom theme with a modular section system the team can extend — as part of the wider Creative Labs partnership that also covered Keracolor and Aluram.
BLVD&CO is a direct-to-consumer beauty brand, part of the Creative Beauty Brands house operated through Creative Labs.
Challenge
A beauty label launching online needed a Shopify storefront that presented the product cleanly, loaded fast, and let the brand team manage products and pages without engineering help. As one of several sibling brands under the same house, it also had to hold a consistent build standard with its counterparts rather than diverging into a one-off.
Deliverables
Approach
A Shopify theme build delivered from the brand's design direction, structured around modular Liquid sections so the team composes pages by combining blocks instead of requesting new code. The store was built to the same standard as its sibling labels in the house, with performance and SEO treated as build-time requirements.
Outcome
A Shopify Storefront for a Brand in the Creative Beauty Brands House
BLVD&CO launched on a Shopify foundation its team can extend without engineering involvement, built to the same standard as the other labels in the Creative Beauty Brands house. The storefront later fed into the house-wide continuous-improvement retainer.
Partner Agency
