Bohemian Groove

Bohemian Groove needed a website that worked as both an editorial brand presence for a record label and a functional storefront for selling music and merchandise. The build combined Webflow's editorial flexibility with Shopify's commerce mechanics, stitched together so the experience reads as one site.

Bohemian Groove is an independent record label. The site functions as both label presentation and direct-to-fan storefront for releases and merchandise.

Bohemian Groove operates a single brand experience built on two purpose-fit platforms. Editorial updates — new releases, artist features, label news — ship through Webflow without touching the commerce layer; product changes happen in Shopify without affecting the brand pages. The team manages both directly.