Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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Web Design & Development
E-Commerce Development
A Record Label Site With Integrated E-Commerce
Bohemian Groove needed a website that worked as both an editorial brand presence for a record label and a functional storefront for selling music and merchandise. The build combined Webflow's editorial flexibility with Shopify's commerce mechanics, stitched together so the experience reads as one site.
Bohemian Groove is an independent record label. The site functions as both label presentation and direct-to-fan storefront for releases and merchandise.
A record label site that needed to do two contradictory jobs at once. The brand-facing pages — roster, releases, label story — needed editorial flexibility and visual range that a CMS-led platform handles well. The commerce side — selling vinyl, merchandise, digital downloads — needed a reliable cart, checkout, and product management layer that an e-commerce platform handles better. Forcing both onto a single platform would have meant compromising on one of the two.
A hybrid setup separating presentation from commerce: Webflow for the brand-led editorial and release pages, Shopify for the catalog and checkout. The two were stitched together so navigation, visual system, and brand identity stay consistent while each platform does what it does best.
Bohemian Groove operates a single brand experience built on two purpose-fit platforms. Editorial updates — new releases, artist features, label news — ship through Webflow without touching the commerce layer; product changes happen in Shopify without affecting the brand pages. The team manages both directly.
