2025

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Publishing / Author Platform

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Web Design & Development

Ivan Obolensky

A Bookshop and Author Platform for a Literary Catalog

Ivan Obolensky needed a Webflow site that worked as both an author presentation and a catalog of published works with direct purchase paths. The build, delivered alongside Ademán Estudio's brand identity work, produced a self-manageable site the author can update as the catalog grows.

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About

Ivan Obolensky

Ivan Obolensky is a published author. Brand identity was developed by Ademán Estudio; Metamensaje delivered the web design and development.

Challenge

An author site that needed to do more than display a bio. The catalog had to function as a shoppable index, with each book carrying its own page, metadata, and purchase routing. The site also had to read as a literary object in its own right — typography-led, restrained, contemporary — while remaining maintainable by the author over time as new titles were added.

Services

  • Webflow site with custom CMS for books and publications
  • Responsive design for desktop and mobile
  • Custom-coded interactions and typographic detail
  • SEO foundations and metadata structure
  • Google Analytics and Meta Pixel integration
  • Editor training and 6-month post-launch support

Approach

A Webflow build organized around an extended discovery phase given the editorial nature of the project. Information architecture was structured around the book catalog as the primary CMS collection, with custom interactions reinforcing the literary tone without overpowering the content.

  • Brief, competitive benchmark, and content audit
  • Information architecture centered on the book catalog
  • Visual design with two review rounds
  • Webflow CMS modeling and custom-coded interactions
  • Editor training and 6-month limited support window

Outcome

Ivan Obolensky now publishes new titles directly through the CMS without needing engineering involvement. The site functions as both an author profile and a working catalog, with the brand identity carried consistently across every surface.

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