Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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E-Commerce Development
A Modular Shopify Storefront for a Modern Apparel Brand
KING needed a fast, accessible Shopify storefront that could present its catalog cleanly and let the internal team manage products and pages without engineering help. The build delivered a custom theme on Shopify with a modular section system, performance optimization, and editorial training for the team.
KING is a DTC apparel brand. Brand design was led by Departamento; Metamensaje delivered the Shopify build.
An apparel brand launching online needed a storefront that loaded fast, presented the product visually, and supported future expansion without theme rebuilds. The team needed full editorial control after launch — adding products, editing copy, and adjusting layouts without filing tickets.
A Shopify build collaborating with the brand's design partner. The theme was structured around modular Liquid sections so the team could compose pages by combining blocks rather than requesting new code for each variation. Performance and SEO were treated as build-time requirements, not post-launch fixes.
KING launched on a Shopify foundation the internal team can extend without engineering involvement. The modular section system gives the brand room to add product lines, campaigns, and editorial content over time without needing to revisit the theme code.
