E-Commerce Development

KING

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Partner Agency

Departamento

Services

Shopify Development

Industry

Fashion & Apparel

Year

2025

Summary

KING needed a fast, accessible Shopify storefront that could present its catalog cleanly and let the internal team manage products and pages without engineering help. The build delivered a custom theme on Shopify with a modular section system, performance optimization, and editorial training for the team.

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KING

KING is a DTC apparel brand. Brand design was led by Departamento; Metamensaje delivered the Shopify build.

Deliverables

  • Custom Shopify theme, responsive across desktop and mobile
  • Modular section system for page composition
  • Performance and SEO optimization at build time
  • Initial catalog load and admin configuration
  • Video tutorials and editor training
  • Limited support for the first 3 months

Outcome

A Modular Shopify Storefront for a Modern Apparel Brand

KING launched on a Shopify foundation the internal team can extend without engineering involvement. The modular section system gives the brand room to add product lines, campaigns, and editorial content over time without needing to revisit the theme code.

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