Web Design & Development

Not So Serious

Not So Serious engaged Metamensaje to build a Webflow portfolio site that presents the studio's work with the visual restraint and editorial control the practice demands. The build delivered a CMS the team manages directly, with case study templates tuned for image-led project pages.

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About

Not So Serious

Not So Serious is a design studio. The site functions as both portfolio and inquiry surface.

Challenge

A design studio site has to do two things at once: present the studio's work with the same level of craft as the work itself, and stay maintainable as the catalog grows. The team needed full editorial control over new projects — adding case studies, updating disciplines, refining presentations — without engineering involvement at every step.

Services

  • Webflow site with custom CMS for projects
  • Responsive design for desktop and mobile
  • Case study templates tuned for visual work
  • Custom interactions and motion details
  • SEO foundations and metadata structure
  • Editor training and post-launch handoff

Approach

A Webflow build organized around the project catalog as the primary CMS collection, with templates designed to carry image-heavy case studies cleanly. Information architecture was structured around how the studio presents its work — by project, by discipline, by client — with custom interactions reinforcing the studio's tone without competing with the work itself.

  • Brief and project catalog audit
  • Information architecture centered on the work index
  • Visual design with two review rounds
  • Webflow CMS modeling for projects and disciplines
  • Custom-coded interactions and motion details
  • Editor training and post-launch handoff

Outcome

A Portfolio Site for a Design Studio's Body of Work

Not So Serious operates a Webflow portfolio site the team manages directly, with case study templates that hold up across different kinds of work and a CMS structure that scales with the studio's catalog.

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