E-Commerce Development

Brand Strategy & Identity

Serie

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Services

Shopify Development

Industry

Design Objects & Curated Goods

Year

2025

Summary

Serie needed a Shopify storefront that presented its catalog cleanly and let the internal team manage products and pages without engineering help. The build delivered a custom theme with a modular section system and build-time performance and SEO.

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Serie

Serie is a product-led direct-to-consumer brand selling on Shopify.

Deliverables

  • Custom Shopify theme, responsive across desktop and mobile
  • Modular section system for page composition
  • Product catalog load and admin configuration
  • Performance and SEO optimization
  • Editor training and post-launch handoff

Outcome

A Modular Shopify Storefront for a Product-Led Brand

Serie launched on a Shopify foundation the internal team can extend without engineering involvement. The modular section system gives the brand room to add product lines and campaigns over time without revisiting theme code.

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