Design and build in one senior team
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Sites your team can actually run
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Custom builds, not template reskins
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Engineered for what you actually sell
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Metamensaje®
Web Design & Development
Casa Proyecto engaged Metamensaje to deliver a combined brand identity and WordPress site for a contemporary art gallery. The work spanned visual identity development and a CMS structured around exhibitions, artists, and works — with both surfaces designed to be maintainable by the gallery's team after handoff.
Casa Proyecto is a contemporary art gallery. The engagement covered both brand identity and web development.
Challenge
An art gallery needed both a coherent brand identity and a digital surface that applied it credibly. The site had to present exhibitions, artists, and works with editorial weight; the identity had to read as contemporary without dating quickly; and the two had to function as a single system, not a brand pasted over a generic template.
Services
Approach
A combined identity and web engagement with the brand work informing the site architecture from the start. Visual identity, typography, and color systems were developed alongside the WordPress build so the site functioned as the gallery's first and most rigorous application of the new brand. The CMS was modeled around how galleries actually publish — exhibitions, artists, works — with consistent templates the team could extend.
Outcome
A Brand Identity and WordPress Site for a Contemporary Art Gallery
Casa Proyecto operates with a coherent brand identity and a WordPress site that applies it across exhibitions, artist pages, and editorial content. The gallery's team manages the catalog directly, and the brand system stays consistent across surfaces as the program evolves.
