Websites

Brand Strategy & Identity

Casa Proyecto

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Services

Website Design
WordPress Development

Industry

Arts & Culture

Year

2022

Summary

Casa Proyecto engaged Metamensaje to deliver a combined brand identity and WordPress site for a contemporary art gallery. The work spanned visual identity development and a CMS structured around exhibitions, artists, and works — with both surfaces designed to be maintainable by the gallery's team after handoff.

Casa Proyecto

Casa Proyecto is a contemporary art gallery. The engagement covered both brand identity and web development.

Deliverables

  • Brand identity system (logo, typography, color, basic applications)
  • Custom WordPress theme built from the new identity
  • CMS structure for exhibitions, artists, and works
  • Responsive layout across desktop and mobile
  • SEO foundations and metadata structure
  • Editor training and limited post-launch support

Outcome

A Brand Identity and WordPress Site for a Contemporary Art Gallery

Casa Proyecto operates with a coherent brand identity and a WordPress site that applies it across exhibitions, artist pages, and editorial content. The gallery's team manages the catalog directly, and the brand system stays consistent across surfaces as the program evolves.

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