2024

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Education / E-Learning

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E-Commerce Development

Kabuki School

A Shopify-Based Site for an Education Project

Kabuki School engaged Metamensaje to design and develop a Shopify-based website with marketing strategy support. The build emphasized clear offer presentation, simple navigation, and a structure the team could extend over time as content and campaigns evolved.

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About

Kabuki School

Kabuki School is an education project. The site functions as both program presentation and content surface.

Challenge

An education project that needed a digital presence doing two jobs at once — explaining the offering with clarity to first-time visitors, and giving the internal team room to add content, programs, and campaigns over time. Generic templates couldn't carry both loads; the project needed a structure designed around how the school actually operates.

Services

  • Custom Shopify theme
  • Information architecture and content modeling
  • Responsive layout for desktop and mobile
  • Marketing strategy support and CTA placement
  • SEO foundations and metadata structure
  • Editor training and post-launch handoff

Approach

A Shopify build organized around clear information architecture and editorial templates the team could extend over time. Marketing strategy work informed page hierarchy, CTA placement, and content priorities, so the build wasn't just a static brochure but a structure the team could publish into as offerings and campaigns evolved.

  • Information architecture and content strategy
  • Shopify theme development
  • Page templates tuned for offer clarity and conversion
  • Marketing strategy support and CTA placement
  • Editor training and post-launch handoff

Outcome

Kabuki School operates a self-managed Shopify site the team can extend directly — adding programs, publishing content, and running campaigns without engineering involvement.

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