Klaviyo Email Marketing

E-Commerce Development

Brand Strategy & Identity

BioRepublic

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1

Services

E-Commerce Development
Shopify SEO Strategy
Paid Media Scheduling

Industry

Beauty & Wellness

Year

2023

Summary

BioRepublic engaged Metamensaje on a multi-year retainer to support its Shopify operation across theme work, email systems, and recurring content. The partnership replaced one-off project rounds with a continuous build-and-iterate workflow held to predictable monthly capacity.

BioRepublic

BioRepublic is a direct-to-consumer skincare brand selling on Shopify, with a growing product catalog and an active customer community in the U.S. market.

Deliverables

  • Shopify theme customization and Liquid section development
  • Klaviyo flow architecture (welcome, abandon, post-purchase, win-back) and ongoing campaign design
  • Product page and collection page optimization
  • Landing pages for launches and promotions
  • Performance, accessibility, and SEO audits
  • Analytics and pixel maintenance
12

Outcome

Sustained Shopify Growth Through an Ongoing Creative Partnership

BioRepublic operated a continuous storefront rather than a static one — new flows, content, and product launches deployed in short cycles. The brand's internal team retained editorial control over day-to-day changes, and the design system stayed consistent across email, ads, and the store as the catalog grew.

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