Partner Agency
East East Creative
Services
Shopify Development
Industry
Beauty & Wellness
Year
2026
Summary
BLVD&CO is one of three DTC labels in the Creative Beauty Brands house. Metamensaje built its Shopify storefront — a custom theme with a modular section system the team can extend — as part of the wider Creative Labs partnership that also covered Keracolor and Aluram.
1|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/blvd-and-co/blvd-and-co-1.mp4, 2|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/blvd-and-co/blvd-and-co-2.mp4, 5|https://metamensaje.nyc3.cdn.digitaloceanspaces.com/projects/blvd-and-co/blvd-and-co-5.mp4,
BLVD&CO
BLVD&CO is a direct-to-consumer beauty brand, part of the Creative Beauty Brands house operated through Creative Labs.
Deliverables
Outcome
A Shopify Storefront for a Brand in the Creative Beauty Brands House
BLVD&CO launched on a Shopify foundation its team can extend without engineering involvement, built to the same standard as the other labels in the Creative Beauty Brands house. The storefront later fed into the house-wide continuous-improvement retainer.
