SmileSip

SmileSip launched as a category-creating product — an oral-health drink mix with clinically studied ingredients. Metamensaje runs its full-funnel brand-lift program — storefront, social, paid media, and email — under the same agency partnership structure as Protecticoat, built to test and refine the brand's category-creation story in tight cycles.

SmileSip is a U.S.-based functional beverage brand. Its lead product is an oral-health drink mix formulated with clinically studied ingredients, positioned at the intersection of dental care and everyday hydration.

SmileSip operates a coordinated funnel that can be re-aimed campaign by campaign as the brand learns what resonates. Education, product framing, and acquisition paths evolve together in short cycles rather than requiring redesign-scale work each time the brand tests a new angle.