Websites

E-Commerce Development

Brand Strategy & Identity

Creative Labs

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Services

Website Design
Webflow Development
Shopify Development

Industry

Beauty & Wellness

Year

2026

Summary

Creative Beauty Brands operates a house of DTC beauty labels. Metamensaje built the Shopify storefronts for three of them — BLVD&CO, Keracolor, and Aluram — designed and developed the umbrella company's Webflow marketing site, and then ran a three-month continuous-improvement retainer iterating across all three stores from a shared backlog.

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Creative Labs

Creative Beauty Brands is a U.S. house of direct-to-consumer beauty labels spanning hair and beauty categories, operated through Creative Labs. Its portfolio includes BLVD&CO, Keracolor, and Aluram.

Deliverables

  • Three custom Shopify themes, responsive across desktop and mobile
  • Creative Beauty Brands corporate site in Webflow with editable CMS
  • Modular section systems for ongoing page composition per brand
  • Continuous-improvement retainer: theme refinements, PDP work, and campaign support
  • Performance, accessibility, and SEO passes across stores
  • Analytics and pixel coverage; editor training and handoff

Outcome

Building and Operating Three DTC Storefronts for a Beauty Brand House

Creative Beauty Brands operates three Shopify storefronts and a Webflow corporate site under one partner, with a consistent build standard across labels. The continuous-improvement retainer kept the stores evolving after launch — refinements and campaign support shipped in short cycles rather than waiting for the next project round.

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